Customer loyalty is essential to the long-term success of any business. Keeping customers satisfied and engaged with your brand can drive recurring revenue and promote positive word of mouth. An effective way to achieve this is by using customer loyalty programs. In this article we will present you the 3 […]
ECOMMERCE: HOW TO ACHIEVE THE SUCCESS OF AN OMNICHANNEL STRATEGY
The coronavirus pandemic has not only consolidated electronic commerce but has also taken it to the highest levels in its history. The need caused by the confinement has made the consumer trust more and more in online stores. However, to maintain the high level of consumer demand […]
MOBILE WALLET MARKETING: DISCOVER WHAT IT IS AND ITS ADVANTAGES FOR BRANDS
According to data collected in the latest IAB Spain "Annual Study of Mobile & Connected Devices", in our country, smartphone penetration reaches 96% among those over 14 years of age. Of all users, 82% admit to using their mobile phone to make online purchases. And 30% use it regularly […]
Loyalty programs: The client does not want more physical cards
One of the goals of omnichannel is to add value to the business and the customer through personalized experiences that increase engagement with the brand. Loyalty programs are one of the ideal tools to achieve this end. But if we analyze the most common loyalty programs, we find a significant gap between […]
What should we take into account when choosing an omnichannel platform?
The main advantage for a business is that it will be able to create an improved and much more fluid shopping experience for its customers, whatever the means used to contact the company. Regardless of what stage of the purchase process the customer is in (creating an account, searching for products, payment process, etc.), [...]
CONNECTIF, AUTOMATED MARKETING AND HYPERPERSONALIZATION
On the Omni BlogWallet We have already talked to you on some occasion about automated marketing. It consists of process automation through software that allows us to carry out marketing actions based on certain patterns and types of users. This process automation is ideal, especially as part of an omnichannel strategy, counting […]
Digital loyalty: how to achieve it from an online company
One of the strategies most used by online companies to keep their customers is to offer discounts or organize incentive programs. It seems like an easy method to apply, but to achieve optimal digital loyalty you have to touch many more keys, because the level of demand from consumers continues to grow. […]
Success Stories: Norma Comics – FANZ Program
The Norma Comics loyalty program, FANZ, has been a success since its implementation in April 2021. With FANZ, all the purchases you make in the Norma Comics stores on Passeig de Sant Joan (BCN) and on the Normacomics website .com give you points. With those points you can get gifts such as figures, […]
DIGITAL LOYALTY: KEY FOR ANY BUSINESS
On the Omni blogWallet We have already spoken to you on some occasion about the subject of digital loyalty. And, as we have already mentioned on occasion, creating a digital loyalty strategy that helps us improve customer retention and increase sales, will not only increase revenue from […]
OMNIWALLET HE WAS AT THE ESHOW
The Omni Omni Channel Loyalty Systemwallet, created by We're Sinapsis, was present at the eShow fair in Barcelona. This year it has closed its 38th edition with more than 120 exhibiting companies, 71% more than in 2021, and has been visited by more than 7.113 professionals from the eCommerce, big data, AI and marketing sectors […]