Digital Loyalty, Omni Channel

What should we take into account when choosing an omnichannel platform?

July 29, 2022

The main advantage for a business is that it will be able to create an improved and much more fluid shopping experience for its customers, whatever the means used to contact the company. Regardless of what stage of the purchase process the customer is in (creating an account, searching for products, payment process, etc.), wherever they are and regardless of the time, the user will have an optimal experience. 

Depending on the omnichannel platform chosen, it will take more or less to achieve the objectives set. That is why it is important to find the most suitable platform for each business. Let's see what are the main features to consider. 

 

 

 

The most important advantages and characteristics of an omnichannel platform

 

  • Maximum security. Both the company and the users will benefit from the maximum protection of their data thanks to an omnichannel platform, being safe from unwanted "data breaches" or data thieves. 

 

  • Ease of management: you don't have to be an engineer or systems developer to manage the platform. This means saving both time and employees to manage the platform, which in this case, and if there is no technical team, should be constantly updated by itself.

 

  • Variety of options to choose from: there are different channels, servers and mobile operators to which the platform connects. It will be necessary to choose those that, depending on the business, provide more comfort to the users.

 

  • Also have WhatsApp: it is one of the user's favorite communication channels, so it is convenient to integrate this application into the omnichannel platform.

 

  • Ability to adapt to the continuous growth of the business. The platform must offer scalability, and also ease of management, such as adding or deleting users.

 

 

  • Management of user data. It is important to know the capacity of the platform to manage the data: storage, tracking capacity, etc. An optimal platform must be able to reflect market fluctuations and the most current needs of clients and prospective clients. 

 

  • Automation with chatbot: a way to facilitate the resolution of user doubts quickly and efficiently, with no time limit.

 

  • Optimal integration with existing systems, to prevent incompatibilities from arising on the fly. 

So far, we have briefly explained the most important factors to consider when choosing an omnichannel platform. But if you are interested in delving deeper into the subject, or you are looking for ideas adapted to your business, in OmniWallet we clear them for you