DIGITAL LOYALTY: KEY FOR ANY BUSINESS
On the Omni blogWallet We have already spoken to you on some occasion about the subject of digital loyalty. And, as we have already told you on some occasion, creating a digital loyalty strategy that helps us improve customer retention and increase sales, will not only increase revenue per customer, but will exponentially improve our image. brand, attracting more potential customers.
In today's article we are going to develop in a little more depth the reasons why any business needs to use digital loyalty within a broader omnichannel strategy.
Why digital loyalty is key for your business
There are many reasons that justify the implementation of a digital loyalty plan. Let's review the most important ones:
With a digital loyalty program you will support direct sales
Whether through incentives or discounts, or through a gift catalogue, if your customers are rewarded for their loyalty, they will always feel the tendency to choose your business to make their purchases. In this way, your loyalty program is the perfect way to increase direct sales.
It is more difficult to attract a new customer than to retain an old one
There are businesses that focus all their efforts and economic resources on attracting new customers, without paying special attention to the loyalty of those who have already made one or more transactions in their business. Of course, getting new customers is vital for any company, it is essential. But the loyalty of existing ones is in fact less expensive and more profitable. Actually, Building customer loyalty costs 7 times less than acquiring a new customer.
The loyal customer tends to spend more
A loyal customer already knows you, trusts your business, your brand and your products or services. Therefore, you will be less sensitive to price, so your average ticket will increase. In fact, a loyal customer has an average ticket of up to 20% more. This is because both the average amount and the purchase frequency increase.
A loyal customer is the best ambassador of your brand
By retaining a customer, you not only get them to buy from your business again. You also get a prescriber and an ambassador of your company who will recommend you and make more potential customers visit you. In fact, the online reputation of a business improves significantly when customers feel valued.
Integrating a digital loyalty program is basic within an omnichannel strategy. AND OmniWallet It is a practical and simple solution that speeds up this whole process.