Digital loyalty: how to achieve it from an online company
One of the strategies most used by online companies to keep their customers is to offer discounts or organize incentive programs. It seems like an easy method to apply, but to achieve optimal digital loyalty you have to touch many more keys, because the level of demand from consumers does not stop growing.
But luckily, this growth is matched by new marketing methodologies. And if online companies manage to apply these strategies effectively. They will have it much easier to get their clients from time to time or to continue hiring their services. What's more: customers can be ambassadors of the business, recommending it to their immediate circle.
We are going to see some of these strategies on which to base a good loyalty.
Steps on which to base a digital loyalty strategy
Appealing to the emotional factor is the basis of strategies to retain customers. Despite the apparent coldness of the digital world, on the other side of the network there is always a person with emotions, and these have a transcendental influence when making decisions. If we start with the basics, we can say that to build loyalty you have to follow these steps:
- Gather information to get to know the customer better: current buyers must be the absolute protagonists of any strategy, and get as much information as possible about how they are essential. How to do it? There are several ways: implementing a CRM (software that integrates all the interactions between a company and its customers into a single database). Also creating a Customer Service department and conducting satisfaction surveys. Or practice "social listening" through social networks.
- create experiences: companies must ensure that purchasing their products or contracting their services is "something more" than making a purchase. In addition to offering quality, the business must ensure that buying is also a way of living an experience for the customer. For this, careful Customer Service, post-sale service and other additional details that surprise the user will help to achieve this purpose.
- Reinforce a branding that enhances the image of the company. A good branding must be composed of a set of related actions aimed at the positioning, values and purpose of a brand. To do this, they must be able to consciously and unconsciously influence the user to influence their purchasing decisions. In this way, the company will gain popularity, it will project a good image in the mind of the consumer, and the purchase will be more attractive.
- Have a CRM software: application that centralizes in a single database all the interactions between a company and its customers, which makes it possible to manage communication with buyers in a more efficient and personalized way. Thus, they can be sent personalized communications with discounts or promotions based on their interests. It also allows solving any incidents that may arise and monitoring them. Launching campaigns targeted at a specific segment of the customer base will also be possible and easier with CRM software.
Loyalty with specific tools
- Plan loyalty programs with incentives: An effective system to retain current customers, offering them gifts, promotions, bonuses or incentives if they bring more buyers to the business.
- Take advantage of Social Networks to create community: to achieve this, you have to create valuable content such as giving the option to comment on the products or services of the business, or consulting customers about their needs to create contests or raffles based on them.
- email marketing campaigns: You can send emails with exclusive discounts according to the interests of the client, or send satisfaction surveys with some regularity.
Loyalty programs are a very valuable ally that allow online companies to retain their already won customers and increase their recurrence in purchases. In this way, in addition to helping the business grow, the brand will also be strengthened and will be more easily differentiated from its competitors.
If you are considering strengthening the online presence of your business through tools and services that significantly improve its digital presence, contact OmniWallet. We are specialists in the omnichannel loyalty system, the key to retaining customers and increasing their number. Would you like to know more details? We give you everything you need, contact us.