CONNECTIF, AUTOMATED MARKETING AND HYPERPERSONALIZATION
In the blog of OmniWallet We have already told you on some occasion about automated marketing. It consists of process automation through software that allows us to carry out marketing actions based on certain patterns and types of users.
This process automation is ideal, especially framed in a omnichannel strategy, with a volume of data that allows us to segment users by patterns. Thus, we will be able to customize marketing actions in an agile and efficient way, maximizing results.
We can find a multitude of automated marketing tools on the market. We already spoke to you a few months ago about SALESmanage, one of the most valued. Today we present you Connective, one of the most recommended.
Connectif, a customization tool for eCommerce
Its creators define Connectif as "the most powerful and usable CDXP platform for your Marketing Automation". That is, they are not defined as a simple CDXP, but they add extra utilities to the Customer Data Platform. In this case, the possibility of improving the user experience. To achieve this, Connectif combines AI-powered marketing automation, real-time analytics, and UX optimization.
In this way, the platform becomes a personalization tool for eCommerce that, through a simple integration with your business's CMS, allows you to interact with users in real time, omnichannel, at key moments in the customer journey.
Connectif allows us to establish direct and unique relationships, customizing each user experience based on previously defined objectives. In addition, its omnichannel offers us the possibility of integrating all communication channels (email, push, SMS, etc.), tracking your digital footprint.
What kind of customization does Connectif offer?
The great customization capacity of the platform allows you to intervene on the web or Ecommerce with different tools or functions:
- dynamic web content. Pop-ups, Slide In, Full Screen, Floating bars or Inline are the different types of dynamic communications through which it is possible to send a message, request or content recommendation to users.
- landing pages. In order to increase conversions, it is possible to create custom landing pages to impact a specific audience, use in a specific campaign or display at a specific time in the customer journey.
- Forms. From capturing leads with a floating bar or a pop-up, to knowing the preferences of contacts through a landing page. The platform allows you to easily integrate forms into the different strategies to show them to specific audiences at the predetermined time and manner.
- Recommendations. Thanks to the integration of Connectif with the product catalog and the action of Artificial Intelligence, it is possible to offer intelligent product recommendations. That is, show users content based on their interests, products visited, purchase history, etc.
What integrations it allows
One of the main advantages of Connectif is its integration with the main eCommerce platforms. Through a native API, it imports all user, browsing and sales data.
In this way, we can easily integrate this tool with Magento, WooCommerce, Prestashop, Shopify or through Google Tag Manager. Thus it adapts practically to almost any type of online business.
Connectif and the future cookieless world
The future and near disappearance of third-party cookies will make it somewhat more difficult to execute remarketing or loyalty strategies. The collection of data on the website itself (first-party data) is especially relevant.
That's where you earn Connectif points. The platform allows you to store, segment and analyze data from the eCommerce itself. Furthermore, this data can be used to launch contextualized actions for each website. In this way, the workflows will allow interactions based on the behavior of the user himself.
That is, Connectif does not use cookies to collect data. Use Local Storage. Also, it also does not share your data with third parties for advertising purposes.
key benefits
As a summary, this would be the main advantages of this automated marketing tool:
- It allows us to offer a better customer experience.
- Help omnichannel.
- Increase the conversion rate.
- Avoid wasting resources.
- The time spent with actions in each client is less.
- Facilitates customer loyalty.