Customer loyalty has become a crucial aspect to ensure the long-term success and profitability of any business. In this article, from OmniWallet, specialists in creating loyalty systems, we will explain the relationship between loyalty and the profitability of a business, and how this link can be strengthened […]
How to increase customer purchasing frequency?
In an increasingly digital and competitive world, customer retention has become a crucial challenge for companies. Increasing the purchasing frequency of existing customers is not only more profitable than acquiring new ones, but it also strengthens the relationship in the long term. Omnichannel loyalty programs are […]
Current Trends in Digital Wallets: The Mobile Opportunity Wallet Marketing
Current Trends in Digital Wallets: A Look to 2023 In the dynamic world of digital finance, digital wallets have emerged as an essential tool for modern and secure transactions. And the massive adoption of this use case opens up a huge opportunity for mobile. wallet marketing. A recent analysis by Capital […]
How to create a digital loyalty program in my WooCommerce store?
A digital loyalty program implemented in your WooCommerce store is one of the most effective methods to build customer loyalty. This loyalty is a fundamental aspect for the success of any business. Having loyal customers means not only recurring sales, but also a base of satisfied customers who become ambassadors […]
The 3 best customer loyalty software
Customer loyalty is essential to the long-term success of any business. Keeping customers satisfied and engaged with your brand can drive recurring revenue and promote positive word of mouth. An effective way to achieve this is by using customer loyalty programs. In this article we will present you the 3 […]
MOBILE WALLET MARKETING: DISCOVER WHAT IT IS AND ITS ADVANTAGES FOR BRANDS
According to data collected in the latest IAB Spain "Annual Study of Mobile & Connected Devices", in our country, smartphone penetration reaches 96% among those over 14 years of age. Of all users, 82% admit to using their mobile phone to make online purchases. And 30% use it regularly […]
Loyalty programs: The client does not want more physical cards
One of the goals of omnichannel is to add value to the business and the customer through personalized experiences that increase engagement with the brand. Loyalty programs are one of the ideal tools to achieve this end. But if we analyze the most common loyalty programs, we find a significant gap between […]
VIRTUAL CARD TECHNOLOGY AND THE FUTURE OF E-COMMERCE
About us…? Where we come from…? Where are we going…? In the Neolithic period, the first method of payment appeared, barter, the exchange of goods agreed by both parties. Some time later, coins made of silver, gold and bronze arrived, whose value depended on the weight and metal from which they were made. Soon they appeared […]