MOBILE WALLET MARKETING: DISCOVER WHAT IT IS AND ITS ADVANTAGES FOR BRANDS
According to data collected in the latest IAB Spain "Annual Study of Mobile & Connected Devices", in our country, smartphone penetration reaches 96% among those over 14 years of age. Of all users, 82% admit to using their mobile phone to make online purchases. And 30% use it regularly to make contactless payments. For this reason, mobile applications Wallet They stand as one of the essential formulas within an omnichannel strategy. A basic element that allows companies to reach their customers and establish a relationship with them that is more in line with their needs and preferences.
And it is that more and more customers are familiar with this new form of payment and have already used it on occasion. In the most popular sector in large stores and supermarkets (70%), but also in bars and restaurants (44%), gas stations (42%), specialized stores (29%) or neighborhood stores (21%). This is how the mobile was born wallet marketing as a tool to satisfy the expectations of payment possibilities of the users, but also to establish a closer and more personal communication channel with the client.
Main keys of Mobile Wallet Marketing
through the mobile wallet marketing, a payment application becomes much more than a simple app that facilitates transactions in physical stores. It also allows brands to create unique, different and personalized user experiences, adapting the application to their mobile uses through these three strategies:
Digitization of the loyalty card
The mobile phone makes unnecessary plastic loyalty cards lifelong. In addition, the digitization of the loyalty card not only provides convenience, it also improves customer access to all its advantages, such as points, offers, discounts or personal information, with a single click, by having it at any time and place. .
Personalized offers through push notifications
The smartphone is a determining tool in the early stages of the purchasing process. For 80% of users it has become common to search for information about products, price comparisons or points of sale. The integration of a mobile wallet with tools like SalesManago o ConnectiveAllows push notifications programs that can lead directly to the brand's website.
campaign segmentation
74% of customers acknowledge having clicked on advertising of their interest when browsing on their smartphone. This improves the knowledge of consumers to offer them the right content at the right time, increase their loyalty and sales. To create a mobile strategy Wallet It is essential to get to know the consumer as much as possible through the collection of data on their interactions through any channel, including the smartphone.
En OmniWallet we are mobile experts wallet marketing and omnichannel strategies. If you want to know more, do not hesitate to contact contact us.