Customer loyalty has become a crucial aspect to ensure the long-term success and profitability of any business. In this article, from OmniWallet, specialists in creating loyalty systems, we will explain the relationship between loyalty and the profitability of a business, and how this link can be strengthened […]
How digital marketing is transforming traditional advertising
Digitalized marketing has emerged as a powerful catalyst to transform traditional advertising. Businesses and marketers are adopting digital strategies to reach broader audiences, engage more effectively, and measure the impact of their campaigns. In this article, we will see how digital marketing is changing the […]
How to increase customer purchasing frequency?
In an increasingly digital and competitive world, customer retention has become a crucial challenge for companies. Increasing the purchasing frequency of existing customers is not only more profitable than acquiring new ones, but it also strengthens the relationship in the long term. Omnichannel loyalty programs are […]
How to create your points program on Shopify
Shopify Points Program: Effective Strategies to Boost Your Online Business In the competitive world of e-commerce, retaining customers is as crucial as attracting new ones. A well-designed points program not only encourages customer loyalty, but also drives sales and strengthens the presence of […]
Loyalty program: how to create it in my Prestashop store?
A loyalty program is an initiative designed to reward and motivate your regular customers for their loyalty and frequent purchases. Basically, it is about rewarding your customers for choosing your store over the competition. These rewards may include exclusive discounts, cumulative points, gifts, free shipping or other special benefits. A […]
Workflows: new functionality
Workflows… does the term ring a bell? If you have an online business, you should know what it means and all the advantages it brings. In the world of ecommerce, competition is fierce. Consumers have a wide range of options at their disposal, which is why customer loyalty has become […]
How to create a digital loyalty program in my WooCommerce store?
A digital loyalty program implemented in your WooCommerce store is one of the most effective methods to build customer loyalty. This loyalty is a fundamental aspect for the success of any business. Having loyal customers means not only recurring sales, but also a base of satisfied customers who become ambassadors […]
The 3 best customer loyalty software
Customer loyalty is essential to the long-term success of any business. Keeping customers satisfied and engaged with your brand can drive recurring revenue and promote positive word of mouth. An effective way to achieve this is by using customer loyalty programs. In this article we will present you the 3 […]
ECOMMERCE: HOW TO ACHIEVE THE SUCCESS OF AN OMNICHANNEL STRATEGY
The coronavirus pandemic has not only consolidated electronic commerce but has also taken it to the highest levels in its history. The need caused by the confinement has made the consumer trust more and more in online stores. However, to maintain the high level of consumer demand […]
MOBILE WALLET MARKETING: DISCOVER WHAT IT IS AND ITS ADVANTAGES FOR BRANDS
According to data collected in the latest IAB Spain "Annual Study of Mobile & Connected Devices", in our country, smartphone penetration reaches 96% among those over 14 years of age. Of all users, 82% admit to using their mobile phone to make online purchases. And 30% use it regularly […]