In the competitive world of modern commerce, retaining existing customers is as important as attracting new ones. Customer loyalty programs are a powerful tool for cultivating strong, long-lasting relationships with your customer base. However, with the evolution of technology and the change in consumer habits, […]
How digital marketing is transforming traditional advertising
Digitalized marketing has emerged as a powerful catalyst to transform traditional advertising. Businesses and marketers are adopting digital strategies to reach broader audiences, engage more effectively, and measure the impact of their campaigns. In this article, we will see how digital marketing is changing the […]
How to increase customer purchasing frequency?
In an increasingly digital and competitive world, customer retention has become a crucial challenge for companies. Increasing the purchasing frequency of existing customers is not only more profitable than acquiring new ones, but it also strengthens the relationship in the long term. Omnichannel loyalty programs are […]
Loyalty program: how to create it in my Prestashop store?
A loyalty program is an initiative designed to reward and motivate your regular customers for their loyalty and frequent purchases. Basically, it is about rewarding your customers for choosing your store over the competition. These rewards may include exclusive discounts, cumulative points, gifts, free shipping or other special benefits. A […]
How to create a digital loyalty program in my WooCommerce store?
A digital loyalty program implemented in your WooCommerce store is one of the most effective methods to build customer loyalty. This loyalty is a fundamental aspect for the success of any business. Having loyal customers means not only recurring sales, but also a base of satisfied customers who become ambassadors […]
The 3 best customer loyalty software
Customer loyalty is essential to the long-term success of any business. Keeping customers satisfied and engaged with your brand can drive recurring revenue and promote positive word of mouth. An effective way to achieve this is by using customer loyalty programs. In this article we will present you the 3 […]
Omnichannel and multichannel: differences
The unstoppable advance of digital technology sets the tone in our daily lives, especially in the workplace. So much so, that most companies, even without knowing it, invest in a multi-channel experience such as a website, a blog, or different social networks, using them to attract customers and interact with them. Even so, […]
Omnichannel: what is it and what are its benefits
By now you've probably heard of omnichannel, but while the term is familiar to many people, not everyone is clear on what it means. Omnichannel is a communication model designed to improve the experience of customers with companies, providing constant contact between both through […]
Use push notifications to increase conversion
The main objective for an eCommerce is to be able to offer its products and services reaching the largest possible audience. Today there are different tools that make this possible, from OmniWallet We will take advantage of this article to focus on one of them. We are going to refer specifically to the sending of push notifications. In […]
10 examples of good omnichannel strategies
Today, the number of companies that have implemented an omnichannel strategy has increased considerably compared to the last five years. The interaction between customers and brands is carried out through more and more channels simultaneously. An omnichannel strategy integrates all the points of contact with the company; email, apps, web, […]