One of the goals of omnichannel is to add value to the business and the customer through personalized experiences that increase engagement with the brand. Loyalty programs are one of the ideal tools to achieve this end. But if we analyze the most common loyalty programs, we find a significant gap between […]
Advantages of digital loyalty programs
The market is increasingly competitive, and many businesses depend on customer loyalty to continue growing or simply to stay. To achieve this, the application of strategies aimed at gaining customer trust, such as digital loyalty programs, are a valuable tool in the current business landscape. A program of […]