The unstoppable advance of digital technology sets the tone in our daily lives, especially in the workplace. So much so, that most companies, even without knowing it, invest in a multi-channel experience such as a website, a blog, or different social networks, using them to attract customers and interact with them. Even so, […]
Omnichannel and unified commerce
The digital universe is constantly expanding, something that has led to diversification of consumer behavior, seeking all possible ways to make purchases. This has motivated brands to incorporate new tools and channels into their sales system, with the intention of enriching the user experience. The experience […]
Omnichannel: what is it and what are its benefits
By now you've probably heard of omnichannel, but while the term is familiar to many people, not everyone is clear on what it means. Omnichannel is a communication model designed to improve the experience of customers with companies, providing constant contact between both through […]
OMNICHANNEL, DISCOVER ITS ADVANTAGES
Omnichannel consists of offering the customer an integrated, well-structured and consistent experience through all possible channels with which they interact. In other words, its objective is to offer the customer a satisfactory shopping experience, regardless of the way in which they interact with our brand. In summary, omnichannel is a […]