One of the goals of omnichannel is to add value to the business and the customer through personalized experiences that increase engagement with the brand. Loyalty programs are one of the ideal tools to achieve this end. But if we analyze the most common loyalty programs, we find a significant gap between […]
What should we take into account when choosing an omnichannel platform?
The main advantage for a business is that it will be able to create an improved and much more fluid shopping experience for its customers, whatever the means used to contact the company. Regardless of what stage of the purchase process the customer is in (creating an account, searching for products, payment process, etc.), [...]
DIGITAL LOYALTY: KEY FOR ANY BUSINESS
On the Omni blogWallet We have already spoken to you on some occasion about the subject of digital loyalty. And, as we have already mentioned on occasion, creating a digital loyalty strategy that helps us improve customer retention and increase sales, will not only increase revenue from […]
Omnichannel and multichannel: differences
The unstoppable advance of digital technology sets the tone in our daily lives, especially in the workplace. So much so, that most companies, even without knowing it, invest in a multi-channel experience such as a website, a blog, or different social networks, using them to attract customers and interact with them. Even so, […]
Omnichannel and unified commerce
The digital universe is constantly expanding, something that has led to diversification of consumer behavior, seeking all possible ways to make purchases. This has motivated brands to incorporate new tools and channels into their sales system, with the intention of enriching the user experience. The experience […]
Omnichannel: what is it and what are its benefits
By now you've probably heard of omnichannel, but while the term is familiar to many people, not everyone is clear on what it means. Omnichannel is a communication model designed to improve the experience of customers with companies, providing constant contact between both through […]
10 examples of good omnichannel strategies
Today, the number of companies that have implemented an omnichannel strategy has increased considerably compared to the last five years. The interaction between customers and brands is carried out through more and more channels simultaneously. An omnichannel strategy integrates all the points of contact with the company; email, apps, web, […]
Omnichannel explained to small businesses
Omnichannel is a communication strategy that allows businesses to be in contact with their customers through different interconnected channels: email, social networks, website, etc. In this way, by using different channels under the same strategy, each client can be reached at the right time. The channels of the […]
THE PHYSICAL STORE WILL SURVIVE THANKS TO OMNICHANNEL
Experts in the field warn that the survival of the physical store will depend on a 180 degree change. As in Darwin's theory and the evolution of species, if physical stores are not transformed, many will have to close. What does this transformation consist of? Well, simply and […]
How to improve the customer experience with an omnichannel strategy
The level of consumer demand grows alongside technological advances. Nowadays, the “in-person” shopping experience is no longer enough; most users are looking for a service that offers several possibilities in “remote mode,” which includes personalized attention. It is the so-called omnichannel customer, and the […]