10 examples of good omnichannel strategies
Today, the number of companies that have implemented an omnichannel strategy has increased considerably compared to the last five years. The interaction between customers and brands is carried out through more and more channels simultaneously.
An omnichannel strategy integrates all the points of contact with the company; e-mail, apps, web, call center, social networks, mobile devices, point of sale, etc. Thanks to the integrated work between the channels, omnichannel manages to optimize the user experience. In this way, the channels complement each other to offer a better shopping experience and further strengthen relationships.
Next, from OmniWallet We show you ten examples of companies that have managed to create a perfect omnichannel strategy.
Amazon
It is the most recognized online shopping company worldwide, the user experience is the most attached to omnichannel. We can see all the purchases we make on the platform on any device, be it a computer, tablet or smartphone. Amazon keeps us constantly informed of the status of the shipment of the product. Orders arrive 99,9% of the time in the time established before the purchase began. In addition, it gives the opportunity to return the item and have the money refunded to the account without having to make too many efforts.
REI
REI uses an omnichannel strategy that blends processes so there is never any confusion about in-stock products or even pricing. All your purchase channels work instantly, with updated and accurate information on the products available regardless of the channel through which we are buying. Its stores have Wi-Fi access and it has provided associates with mobile devices to help customers find product information.
Disney
The fundamental pillar of Disney's omnichannel experience is customer orientation from the moment the reservation is made. with the tool My disney experience absolutely everything can be planned. They have an application to be able to locate themselves in the park and locate the attractions, inform them of the waiting time there is to get on the attraction. As if this were not enough Disney has another tool, known by the name of Magic Band. With it you can order food, it stores the photos we take in the park and it can be used as a room key.
Best Buy
As soon as you enter your platform, you will see the discounts and promotions that are taking place at that time. It does not matter if you use a computer or smartphone, you will see everything exactly the same. Accessing the shopping cart is easy and you don't need to navigate too much through its interface.
Chipotle
Its online system and its order application allow you to place an order from wherever you are. You can create an account and save favorite orders for a fast and efficient experience. It also offers the possibility of group ordering. Chipotle takes its concept of fast and healthy Mexican food to other dimensions by uniting the omnichannel experience.
Rappi
The omnichannel experience at this food delivery company is brutal, as it is based on the cravings that customers have. Through an intuitive platform that can be accessed from a computer or smartphone, customers choose the food they prefer.
Netflix
Netflix's omnichannel strategy to reach the public could not be more successful. Show personalized attention by exposing those programs that you consider to be of interest to you. It suggests you to continue series and movies that you have not finished watching, premieres, trends, both in its version for mobile phones and for computers.
guitar gear
This musical instrument sales business specializing in electric guitars has managed to stand out thanks to the implementation of the user experience. Your website can be accessed from any device with internet. On their page you can see the same products, list of suggestions, products or brands with which they work. They have aligned all their advertising in all their social network accounts and in WhatsApp they offer specialized attention to their clients.
Starbucks
One of its pillars is Starbucks Card, a loyalty card with which it is possible to pay for any purchase made in their establishments. Where is the secret to success you will wonder, because it has it and it is on that same card that can be used as a purse. We can recharge it from the web, mobile, customer service phone or the store itself. Any modification of the user profile, or of the card in one channel, will be immediately reflected in the others.
Oasis
The omnichannel developed by Oasis offers a total experience for its customers. Its mobile application for smartphones, its website, its physical stores and its customer service services send a coherent and fluid message. They are very present on social networks, specifically on Instagram they have a link, called like2buy. This allows you to place a purchase order for the product that is being viewed at that moment.