Use push notifications to increase conversion

The main objective for an eCommerce is to be able to offer its products and services reaching the largest possible audience. Today there are different tools that make this possible, from OmniWallet We will take advantage of this article to focus on one of them. We are going to refer specifically to the sending of push notifications. 

On many occasions we believe that satisfaction and loyalty are two concepts that go hand in hand. However, and although a loyal customer is always a satisfied customer, it does not mean that thanks to his satisfaction, he will repeat buying from us. For this reason, and some others like the competition, satisfying the customer's needs may not be enough, we must create unique experiences that make them repeat.

The ideal to solve this problem is to achieve exhaustive customization that will last throughout the purchase process. By implementing push notifications in our strategy we can achieve this. Solving the doubts that customers have about our products with a simple notification on their mobiles will make it easier for us to increase conversion.

Studies carried out show the importance that this mobile push notification tool can have for eCommerce. These will fundamentally serve for our eCommerce to attract customers and convert them into potential buyers. In addition, we will be fostering a bond of loyalty between the customer and the brand.

Advantages of using push notifications

Having this tool will help us in different fields, such as;

• With them we can expand the scope of marketing campaigns through an added communication channel. Likewise, the part of the audience that does not want to receive emails, still wants to subscribe to push notifications.
• They will allow us to personalize communication with the client in a more convenient and effective channel, limiting the flow of news. This reduces wear and tear on the customer base.
• The combination of different communication channels manages to create different chains of interaction with customers. 

For all these reasons, push notifications have many advantages, let's see below which are the most outstanding.

• All the necessary communication channels are available from a single interface. This will save us time, since it will not be necessary to change the context and work in different personal accounts.
• All user information is stored will help us to more accurately segment our customers.
• Creating cascading emails using personalization and segmentation technologies helps expand the reach of the news by maximizing conversion.

In the same way as in email marketing, push notifications can also be segmented by:

• Subscriber data. Sex, age, city...
• Birthdate.
• Campaign activity, depending on how users have interacted with the sending of newsletters or push notifications.
• Interests in the category of products on the web.

How to make a push notification efficient?

For a push notification to be effective, we must take into account the following three aspects:

Customization

The more we adjust a notification to the interests of the client, the more active response it will receive. Let's take advantage of all the information we have about our audience. Knowing who they are, what their tastes are and what they are interested in, we will be able to deliver that information when they need it. A good way to win back customers' attention is to send a push reminder after a couple of days. In it we will remind you that there is still time to purchase this or that product or service that you have been looking at.

Relevance

It is important to combine several factors at once: timely notification, adequate segmentation and relevance of the offer. We must not tell them something they already know, we must offer something they need and we must do it at the appropriate time.  

Periodicity and delivery times

Taking care of the periodicity and shipping times is very relevant. It is not about sending push notifications daily or at certain times. Most of the time mobile devices are not in silent mode and sending a notification late at night can annoy them more than please them. In order not to run that risk, we have to be cautious and aware of our clients' schedules.

Creation of a message center

For those clients who are not subscribed to notifications and, therefore, do not receive messages, a section can be created within the platform. This section will be dedicated solely and exclusively to push notifications in which the client will receive the messages even if they are not subscribed to it.

Conclusion

From OmniWallet We recommend that in order to avoid deactivation of push notifications, be content and perceptive to avoid disturbing customers. It will be enough if we send push notifications with specific, relevant, personalized messages that provide information of interest.