Marketing automation is marketing that uses software to perform its actions, making otherwise difficult processes easier and more efficient. Marketing automation brings several advantages for companies, among which we can highlight: Complicated marketing processes are easily developed. […]
Omnichannel and multichannel: differences
The unstoppable advance of digital technology sets the tone in our daily lives, especially in the workplace. So much so, that most companies, even without knowing it, invest in a multi-channel experience such as a website, a blog, or different social networks, using them to attract customers and interact with them. Even so, […]
Omnichannel and unified commerce
The digital universe is constantly expanding, something that has led to diversification of consumer behavior, seeking all possible ways to make purchases. This has motivated brands to incorporate new tools and channels into their sales system, with the intention of enriching the user experience. The experience […]
Omnichannel: what is it and what are its benefits
By now you've probably heard of omnichannel, but while the term is familiar to many people, not everyone is clear on what it means. Omnichannel is a communication model designed to improve the experience of customers with companies, providing constant contact between both through […]
Use push notifications to increase conversion
The main objective for an eCommerce is to be able to offer its products and services reaching the largest possible audience. Today there are different tools that make this possible, from OmniWallet We will take advantage of this article to focus on one of them. We are going to refer specifically to the sending of push notifications. In […]
10 examples of good omnichannel strategies
Today, the number of companies that have implemented an omnichannel strategy has increased considerably compared to the last five years. The interaction between customers and brands is carried out through more and more channels simultaneously. An omnichannel strategy integrates all the points of contact with the company; email, apps, web, […]
Omnichannel explained to small businesses
Omnichannel is a communication strategy that allows businesses to be in contact with their customers through different interconnected channels: email, social networks, website, etc. In this way, by using different channels under the same strategy, each client can be reached at the right time. The channels of the […]