Advantages of digital loyalty programs
The market is increasingly competitive, and many businesses depend on customer loyalty to continue growing or simply to stay. To achieve this, the application of strategies aimed at gaining customer trust, such as digital loyalty programs, are a valuable tool in the current business landscape.
A loyalty program tries to reward customers to increase their loyalty to the establishment or brand, which also increases the chances that the person will buy again in the future. youThey are also a challenge for the business, since they force it to perfect itself by satisfying customers so that they repeat their purchases. They can even become loyal brand ambassadors and bring along their acquaintances and relatives.
To be successful in rewarding customers, it is necessary to rely on their behavior patterns, which include tastes, profile and purchase frequency, among others. This way they can be offered prizes in the form of discounts, gifts, specific promotions or unique advantages, which will encourage customer loyalty with the business.
Why integrate a loyalty program
One of the main reasons is related to profitability: retaining a customer costs up to 7 times less than acquiring a new one. This point is very important and should be clear, something that does not always happen.
There are businesses that invest a lot of effort and economic resources to get new customers, without paying special attention to retaining those who have already made one or more purchases. Getting new customers is essential, yes, but retaining existing ones is less expensive, more profitable and also a way to get new customers.
Another reason to bet on this strategy is that the loyal customer does not go to the competition. A loyal clientele drives business growth, increasing sales by more than 20%. This is because both the average amount and the frequency of purchase are higher. Keep in mind that 41% of purchasing decisions are based on this type of program.
It is also observed that the online reputation of a business improves when customers feel valued, since they make positive comments about the brand on social networks.
The detailed information about customers obtained with loyalty programs is also very important, something that can be taken advantage of for future strategies.
The Reasoned Advantages
Loyalty programs allow you to go far beyond the physical card or discount coupon traditionally used in traditional offline marketing.
On the other hand, the investment in online strategies is usually much less than what is required more through offline, providing many segmentation possibilities to impact people really interested in relating to a business.
Another advantage of creating an online loyalty strategy is its adaptability, since it can be executed depending on the conversion phase in which the client is. These actions, which depend on the phase of the conversion funnel, can be permanent.
In general, the opportunities, channels and strategies to retain customers online are much more numerous than offline. And if it is possible to integrate the two worlds, online and offline, acting jointly in loyalty programs, the possibilities of success and growth of the business are multiplied.
Do you still have doubts about the implementation of a loyalty program in your business, or do you need advice? Contact us, we are specialists in omnichannel loyalty.