One of the most coveted things today by companies is to have a well-nourished database, but the truth is that this does not imply that all the contacts that appear in it are active. The question then arises whether, in this case, quality is also preferable to […]
What is automated marketing?
Marketing automation is marketing that uses software to perform its actions, making otherwise difficult processes easier and more efficient. Marketing automation brings several advantages for companies, among which we can highlight: Complicated marketing processes are easily developed. […]
Omnichannel and multichannel: differences
The unstoppable advance of digital technology sets the tone in our daily lives, especially in the workplace. So much so, that most companies, even without knowing it, invest in a multi-channel experience such as a website, a blog, or different social networks, using them to attract customers and interact with them. Even so, […]
Omnichannel and unified commerce
The digital universe is constantly expanding, something that has led to diversification of consumer behavior, seeking all possible ways to make purchases. This has motivated brands to incorporate new tools and channels into their sales system, with the intention of enriching the user experience. The experience […]
Omnichannel: what is it and what are its benefits
By now you've probably heard of omnichannel, but while the term is familiar to many people, not everyone is clear on what it means. Omnichannel is a communication model designed to improve the experience of customers with companies, providing constant contact between both through […]
Omnichannel explained to small businesses
Omnichannel is a communication strategy that allows businesses to be in contact with their customers through different interconnected channels: email, social networks, website, etc. In this way, by using different channels under the same strategy, each client can be reached at the right time. The channels of the […]
How to improve the customer experience with an omnichannel strategy
The level of consumer demand grows alongside technological advances. Nowadays, the “in-person” shopping experience is no longer enough; most users are looking for a service that offers several possibilities in “remote mode,” which includes personalized attention. It is the so-called omnichannel customer, and the […]
Advantages of digital loyalty programs
The market is increasingly competitive, and many businesses depend on customer loyalty to continue growing or simply to stay. To achieve this, the application of strategies aimed at gaining customer trust, such as digital loyalty programs, are a valuable tool in the current business landscape. A program of […]
Why is it important to have a loyalty strategy?
The exponential growth of electronic commerce in recent years is evidence that no one questions. To this we must add the exceptional situation of the Covid-19 pandemic, which further strengthened the online shopping habits of consumers. The digital transformation has received a strong boost in the consumption of products, services, news, […]
SALESMANAGO, THE AUTOMATED MARKETING TOOL
SALESmanago is one of the most powerful trends in current marketing. Some studies carried out by sources such as Datanyze position SALESmanago as the second most used automated marketing platform in Europe. Beyond the borders of the European continent, it is already considered one of the best valued platforms in the rest of the world. […]