The coronavirus pandemic has not only consolidated electronic commerce but has also taken it to the highest levels in its history. The need caused by the confinement has made the consumer trust more and more in online stores. However, to maintain the high level of consumer demand […]
MOBILE WALLET MARKETING: DISCOVER WHAT IT IS AND ITS ADVANTAGES FOR BRANDS
According to data collected in the latest IAB Spain "Annual Study of Mobile & Connected Devices", in our country, smartphone penetration reaches 96% among those over 14 years of age. Of all users, 82% admit to using their mobile phone to make online purchases. And 30% use it regularly […]