Experts in the field warn that the survival of the physical store will depend on a 180 degree change. As in Darwin's theory and the evolution of species, if physical stores are not transformed, many will have to close. What does this transformation consist of? Well, simply and […]
How to improve the customer experience with an omnichannel strategy
The level of consumer demand grows alongside technological advances. Nowadays, the “in-person” shopping experience is no longer enough; most users are looking for a service that offers several possibilities in “remote mode,” which includes personalized attention. It is the so-called omnichannel customer, and the […]