Experts in the field warn that the survival of the physical store will depend on a 180 degree change. As in Darwin's theory and the evolution of species, if physical stores are not transformed, many will have to close. What does this transformation consist of? Well, simply and […]
How to improve the customer experience with an omnichannel strategy
The level of consumer demand grows alongside technological advances. Nowadays, the “in-person” shopping experience is no longer enough; most users are looking for a service that offers several possibilities in “remote mode,” which includes personalized attention. It is the so-called omnichannel customer, and the […]
Advantages of digital loyalty programs
The market is increasingly competitive, and many businesses depend on customer loyalty to continue growing or simply to stay. To achieve this, the application of strategies aimed at gaining customer trust, such as digital loyalty programs, are a valuable tool in the current business landscape. A program of […]
VIRTUAL CARD TECHNOLOGY AND THE FUTURE OF E-COMMERCE
About us…? Where we come from…? Where are we going…? In the Neolithic period, the first method of payment appeared, barter, the exchange of goods agreed by both parties. Some time later, coins made of silver, gold and bronze arrived, whose value depended on the weight and metal from which they were made. Soon they appeared […]
Why is it important to have a loyalty strategy?
The exponential growth of electronic commerce in recent years is evidence that no one questions. To this we must add the exceptional situation of the Covid-19 pandemic, which further strengthened the online shopping habits of consumers. The digital transformation has received a strong boost in the consumption of products, services, news, […]
ONCE THE LEADS ARE GENERATED, HOW ARE THEY MANAGED?
Lead generation is something that must be present in any digital Marketing strategy. Well, it's not that I have to be present just like that, it's that it's essential and necessary that I be present. Basically because the goal of digital marketing is not just to get the famous leads or potential customers, but […]
OMNICHANNEL, DISCOVER ITS ADVANTAGES
Omnichannel consists of offering the customer an integrated, well-structured and consistent experience through all possible channels with which they interact. In other words, its objective is to offer the customer a satisfactory shopping experience, regardless of the way in which they interact with our brand. In summary, omnichannel is a […]
OMNI ADVANTAGESWALLET
One of the latest marketing strategies is based on breaking down any limit of the various sales channels, offering the customer a personalized experience. This is achieved by merging strategies in campaigns, ads, social networks, and the offline experience in general, resulting in the omnichannel business. Fruit of the need to find […]
SALESMANAGO, THE AUTOMATED MARKETING TOOL
SALESmanago is one of the most powerful trends in current marketing. Some studies carried out by sources such as Datanyze position SALESmanago as the second most used automated marketing platform in Europe. Beyond the borders of the European continent, it is already considered one of the best valued platforms in the rest of the world. […]