True omnichannel is not just about being present in multiple channels, but understanding how they interact with each other. Omniwallet is the core that connects everything.
An integrated system where sales, marketing, loyalty, and analytics work in coordination.
Online sales and eCommerce behavior. Capture the entire digital customer journey before conversion.
Physical sales and in-store activity. Connect the offline world with the customer's digital identification.
Marketing automation and personalization based on real omnichannel behavior.
The core: loyalty, identification, and building the unified omnichannel journey.
Analysis, attribution, and decision-making. The entire ecosystem turned into actionable data.
Omniwallet has its own web tracking system that identifies users from their first visit. When the user registers, it unifies all previous history. No information is lost.
Web events are recorded as part of the journey, but real transactions are only added when payment is confirmed. This avoids false positives and ensures reliable business data.
Integration with Stockagile and the in-store check-in system allows knowing if a customer has visited a physical store, which store, and recording real purchases. Check-in is done self-service with a small reward in points.
Google Ads, Meta, Email...
Viewed products, categories...
Identified physical check-in
Real transaction recorded
All connected in a single journey
ROPO analysis is not obtained through inferences or probabilistic models. It is achieved because Omniwallet natively connects online behavior and offline purchase within a single journey. ROPO ceases to be a theoretical concept and becomes measurable data.
See which digital interactions precede a store purchase
Know which campaigns and channels the customer researched before buying offline
Web navigation + store visit + physical purchase unified
A system that optimizes sales, loyalty, marketing, and attribution in a coordinated way.
The store team understands what the customer has seen before entering. The sales pitch aligns with the previous journey.
Rewards adapted to hybrid behaviors. Specific incentives to drive digital traffic to physical stores.
Campaigns based on point balance, store visits, ROPO behavior, and real purchase history.
Link in-store purchases with Google Ads, Meta, email campaigns. Calculate real offline ROAS.
A single customer profile that consolidates all online and offline behavior in real-time.
All consolidated information to make business decisions with confidence and precision.
With DataSlayer, all Omniwallet information is brought to Looker Studio, where it can be analyzed alongside other sources. ROPO becomes a business KPI, not an isolated insight.
The integration between Omniwallet, BigCommerce, Connectif, Stockagile, and DataSlayer is not just a sum of tools. It is a unified system where the customer has a single journey, ROPO is measured natively, and marketing is justified with real data.
