Omniwallet's referral program turns your current clients into the most effective and economical acquisition channel available. A unique link, automatic rewards for both parties, and full control over when and why points are awarded.
A friend's recommendation has a conversion power that no paid ad can match. A referred client converts more, buys sooner, and has a higher LTV than any other acquisition channel.
92% of consumers trust a recommendation from someone they know more than any form of advertising. A referred client already comes with a positive predisposition towards your brand — and that translates into a higher conversion rate, less friction at first contact, and a greater propensity to stay.
The cost of a referral is the value in points of the rewards given to the referrer and the referred — and is only paid when the referred completes the conditions you have defined. No bids, no CPM, no changing algorithms. A predictable and controlled CAC from day one.
A well-configured referral program does not capture random clients — it captures clients with a profile similar to your best buyers. The referrer recommends people in their environment who share their tastes and interests. The result is a more homogeneous and valuable client base.
The entire referral cycle is automatic and traceable. The referrer shares, the referred acts, the conditions are verified automatically, and the points are credited without manual intervention.
Each client in the program has a unique and non-transferable link. They share it via WhatsApp, social networks, or directly with friends. The system records who shared each link.
The new client clicks on the link and arrives at the registration flow — either directly to the catalog or to an intermediate landing that explains the benefit. Attribution to the referrer is automatic.
The system verifies if the referred has met the defined conditions — completing the profile, accumulating first points, or making their first purchase. Only then are the rewards activated.
The referrer receives their reward points and the referred receives their welcome incentive. All automatic, instant, and visible on both parties' respective wallet cards.
Omniwallet's referral program is configurable in all its aspects — from the points for each party to the flow the referred experiences upon arrival. No rigid templates, no limitations.
What the existing client receives for bringing someone new. The incentive must be attractive enough to be worth sharing — and proportional to the real effort of acquisition.
The welcome bonus the new client receives. It's the first impression of the program — starting with positive points creates a perceived generous start and accelerates the first redemption.
Set a limit to control the volume and cost of the program. With 0 there is no limit (open viral model). With a specific number, you control how much an active client can earn by referring.
Points for referrer, points for referred, and maximum referrals per client
The link leads to the standard Omniwallet catalog registration. The most direct and fastest flow — ideal when the goal is maximum registration volume with the least possible friction.
The link first goes through a page that explains the benefit of the invitation ("Your friend María gives you 100 welcome points"), and then redirects to the final destination of your choice — your website, your online store, or the catalog.
When using the intermediate page, the final destination URL is configurable by you. You can direct the referred to your corporate website, your eCommerce, or any other URL that maximizes conversion.
Customizable redirection URL when using the intermediate page
It's not enough for the referred to register. Omniwallet allows you to condition the awarding of points to specific behaviors — from the most basic to those requiring a real purchase. You choose the level of demand according to your goal.
The referred must provide their basic data: name, email, and phone. Ensures the registration is not a bot and that the client has real data capturable for the CDP.
Basic requirementThe referred must perform at least one action within the ecosystem that generates points. Registration alone is not enough — the client must actively interact with the program.
Medium requirementThe strictest condition and the one that generates the highest quality leads. Rewards are only given when the referred converts — ideal for programs focused on real sales, not just acquisition.
High requirement
A referral program without control can be exploited. Omniwallet includes a complete referral history with audit and manual blocking tools to ensure the program grows with quality.
The panel shows each referral with its identification, the referrer's and referred's email, the current status (pending, validated, blocked), and the points awarded to each party. An audited and exportable record.
The history allows detecting anomalous patterns: a client generating dozens of referrals in a few hours, registrations with suspicious emails, or conversions without real purchase behavior. Visibility makes it possible.
Any referral can be manually blocked from the panel if fraud or misuse is detected. Blocking prevents points from being awarded and is recorded in the history with date and reason.
The maximum referral limit per client is the first anti-abuse barrier. An active client can generate value with their recommendations — but not unlimitedly. You define the cap according to the strategy.
The combination of rewards, conditions, and limits allows building programs with very different profiles. From the most aggressive viral to the most qualified and controlled.
No referral limit, minimal activation condition (complete profile), and generous points for both parties. Maximizes registration volume in a short time — ideal for program launch or an aggressive acquisition campaign.
Limit of 5-10 referrals per client, first purchase condition to activate, moderate points for each party. The most common standard — captures reasonable volume with sufficient quality and a controlled acquisition cost.
Low referral limit (2-3), first purchase condition + minimum amount, high rewards only when the referred truly converts. For businesses where acquisition cost can be high but the client's LTV more than compensates.
Only Gold and Platinum clients can participate in the referral program — or receive superior rewards. Turn the right to refer into a high-level privilege, reinforcing the value of progressing in the program.
The referral program is activated only during a specific time window — the opening month of a new store, collection launch, a specific campaign. Points are temporarily higher to generate urgency.
Configure the referral destination to reach a specific physical store or a specific channel. Useful for retail chains that want to measure acquisition by point of sale and correctly attribute performance.
Configure the rewards, define the conditions, and activate the program. Your clients do the rest — and each new referral has a cost you know in advance.
Free plan available Automatic rewards Included in Plus plan and above
