Omniwallet's tier system segments and rewards your customers based on their real value over time. Not for one-off actions — for the sustained relationship with your brand. Each tier unlocks concrete benefits that create aspiration, retention, and higher spend per visit.
A customer who knows they are 500 points away from the next tier has an active incentive to return. The tier system turns the points program into a progression with clear goals and visible rewards at each stage.
Tiers are calculated based on historically accumulated points, not on one-off actions. A Gold customer is Gold because they have built a sustained relationship with your brand, not because they made a big purchase on a specific day. The recognition is deserved and perceived as fair.
The customer who is close to the next tier spends more per visit to reach it. The higher points multiplier at higher tiers also increases the perceived value of each euro spent. Gold customers spend on average 40% more than Bronze — not because they are different, but because the tier creates the behavior.
The Platinum customer does not easily go elsewhere. They have invested time and spend to build that status — losing it has a real cost. The exclusive benefits of high tier create a smooth exit barrier, without retention clauses, based solely on the value the customer has received.
From threshold configuration to dynamic status management, the tier system combines long-term recognition with short-term activation mechanisms.
Bronze × 1, Silver × 1.5, Gold × 2, Platinum × 3. The multiplier is automatically applied in every transaction, both online and in physical stores, without manual intervention.
Define which products in the Loyalty Market are accessible only to certain tiers. A Platinum reward that the Bronze customer sees but cannot redeem is a powerful incentive to progress.
Points expire for all customers — except for those at Gold and Platinum tiers. An invisible benefit in day-to-day life but highly valued when the customer discovers it: their points do not disappear.
The system detects the customer's tier and applies the corresponding multiplier in real-time, without manual intervention. Online, at POS, via API — the tier works across all channels.
The tier multiplier can be combined with Workflow rules: a Gold customer during a "double points weekend" campaign receives ×4 (tier ×2 + campaign ×2). The logic is automatically composed.
The customer's card shows their tier and active multiplier. After each purchase, the push indicates the points received with the applied multiplier — immediate positive reinforcement.
Define how many days of inactivity trigger the drop and how many tiers the customer descends. For example: 90 days without purchasing → drop 1 tier. The benefits of the new tier apply in the next transaction.
As soon as the customer makes a purchase, Omniwallet recalculates their real tier based on their historical points and immediately returns them to their correct status. No manual processes, no waiting.
The temporary drop creates an incentive to return: "If you don't purchase before day 90, you drop to Silver." It's a concrete reason to reactivate, without breaking the relationship or damaging the program's perception.
"If tier = Gold → apply multiplier ×2." "If tier ≥ Silver → add catalog access." The customer's tier is always available as a condition in any decision node.
Upon leveling up, it can automatically trigger: a welcome push to the new status, an email with unlocked benefits, or a celebration points bonus.
Tiers and multipliers apply across all transaction sources: eCommerce, in-store POS, manual import, and any API integration. The tier follows the customer across all channels.
The tier management panel allows you to define thresholds, multipliers, and degradation rules from a visual and intuitive interface, without the need for development.
Define historical point thresholds for each tier, associated multipliers, and inactivity degradation rules (days of inactivity to degrade, how many tiers to drop). All from a visual panel without code.
See how many customers are at each tier, their evolution over time, and program distribution. Identify opportunities: customers close to leveling up, customers at risk of degrading, concentration by tier.
Omniwallet's tier system is not rigid. It can be configured to respond to different business strategies, markets, and customer types.
The highest multipliers are awarded to the customers who spend the most — who are, in principle, the ones who contribute the most margin. The program rewards where it is convenient to reward.
The customer knows exactly how many points they need for the next tier. No surprises, no opaque criteria. A program perceived as fair retains much more than one perceived as arbitrary.
As long as the customer perceives there is something more to achieve, the program continues to motivate. The design of the tier system should always leave the door open for the next status.
Tiers are the place where you can offer advantages that a competitor cannot easily replicate: early access to launches, personalized attention, exclusive pricing conditions.
