Omniwallet – Digital cards for Apple Wallet and Google Wallet
Functionality · Wallet Cards

The loyalty card
always in the
customer's pocket.

Create, customize, and distribute digital cards compatible with Apple Wallet and Google Wallet. No app to download, no plastic to lose. The card is on the customer's phone, updates in real-time, and allows you to send push notifications directly to their lock screen.

Apple Wallet and Google Wallet
No additional app
Push without extra cost
9:41
MARCA BRAND
Wallet
3,480 points
Gold Level
Apple Wallet
9:41
MARCA BRAND
Wallet
6 of 8 stamps · 2 for the reward
Google Wallet
Marca Brand · Wallet
+120 points added
In-store purchase · just now
Marca Brand · Wallet
You leveled up to Gold!
x2 points activated from today
Marca Brand · Wallet
2x points this weekend
Only Sat. and Sun. · Don't miss it

The most direct channel to the customer
that requires no installation

Apple Wallet and Google Wallet are already installed on 95% of smartphones. A digital card leverages that infrastructure to create a direct, persistent, and visible channel without technological friction.

Always present, never forgotten

The plastic card stays at home, gets lost, or is not carried. The wallet card is on the phone — the object the customer carries everywhere, always. Every time they open the wallet to pay, they see your card. Every push notification appears on the lock screen.

Zero download friction

A proprietary app has a huge abandonment rate: the user has to find it, download it, create an account, and grant permissions. A wallet card is added in one click from an email, a QR, or a link. Less friction means more adoption and more data.

Free and immediate push

Wallet cards allow sending push notifications directly to the customer's phone, without going through an app and without additional cost per message. A direct communication, not mediated by social networks or algorithms, with much higher open rates than email.

Apple Wallet and Google Wallet.
One panel to manage both.

Omniwallet generates the cards in both formats and keeps them synchronized. The same point update or the same push reaches the customer whether they use iPhone or Android.

Apple Wallet
iOS 6+ · Native Passbook and Wallet
Visible on the lock screen with updated data
Push notifications without additional app
Native integration with Apple Pay and Siri
Compatible with Apple Watch
Customizable pass preview with logo, colors, and fields
Market share Spain~35% of devices
Google Wallet
Android · Integrated Google Pay
Available on all modern Androids
Push notifications via Google Play Services
Integration with Google Pay and assistant
Compatible with Wear OS (smartwatch)
Quick access via NFC and double tap on power button
Market share Spain~65% of devices

One card, two platforms, one panel. From Omniwallet you design the card once. The system automatically generates the .pkpass (Apple) and Google Wallet Object formats compatible with each platform, and synchronizes any update in real-time on both.

Design, distribution,
update, and communication.

The wallet card is not just a pretty QR. It is a dynamic channel that reflects the real-time status of the customer and allows you to communicate with them directly.

Design and customization
Your card, your brand. 100% customizable from the panel.
Each card reflects your brand's visual identity: logo, background and text colors, banner image, program name, and configurable dynamic fields. The customer sees your brand, not Omniwallet's.
Logo, icon, and banner

Upload the logo in the correct resolution for each platform. The icon is displayed in push notifications. The banner is the card's background image.

Background, text, and title colors

Define the colors in hexadecimal for the card's background and each text layer. The preview updates in real-time in the panel.

Show or hide points on the pass

Decide if the points balance is displayed directly on the card's face or only when opened. Configurable by program.

Card editor · Real-time preview
3,480 points
Gold
Background color
#3E95B0
Text color
#FFFFFF
Logo
logo_320x100.png
Visible points
Yes
Distribution
The card reaches the customer where they are. Installs in one click.
No need to ask the customer to download anything or create an account anywhere. The card arrives by email, direct link, or QR in-store, and is added to the wallet with a single tap.
Automatic email after registration

As soon as the customer registers for the program, they automatically receive an email with the "Add to Wallet" button. No manual intervention.

QR in physical store or events

Print the QR on the counter, menu, or any physical support. The customer scans it and has the card in the wallet in less than 30 seconds.

Shareable direct link

Generate a unique link to share via WhatsApp, social networks, or any channel. When opened from a mobile device, the wallet automatically detects the platform (Apple or Google) and offers the correct installation button.

Distribution channels
Automatic email
Automatic
QR in store / event
Printable
Direct link
Shareable
WhatsApp / SMS
Via link
The customer adds the card with one click — no app, no account, no password
Real-time update
The card always reflects the customer's current status instantly.
Every time something relevant happens — a purchase, a level change, a redemption, a benefit modification — the customer's card automatically updates in their wallet. Without the customer having to do anything.
Real-time points and stamps

As soon as the transaction enters the system, the points balance or the number of stamps updates on the customer's card. No waiting, no manual synchronizations.

Level and active benefits

When the customer levels up, the card immediately reflects the new status — along with an automatic congratulatory push if configured.

Messages and alerts on the back

The back of the card can display dynamic text: active offers, upcoming events, personalized messages. Updatable from the panel without redistributing the card.

Profile · Automatic synchronization
MG
María García
uid_4f2e91a
Points
3,480 pts ↑
Level
Gold ↑
Stamps
7 / 10
Wallet
Installed
Card synchronized in Apple Wallet · 3 seconds ago
Push notifications
Direct channel to the phone. No apps, no algorithms, no intermediaries.
Wallet cards allow sending push notifications directly to the customer's lock screen. Without having installed any app, without relying on a social network, and without the message competing with other content.
Automatic push by events

Configure automatic notifications for the most relevant moments: addition or subtraction of points, level change, expiration reminder, or campaign activation.

Mass push for campaigns

Send a notification to all customers with the card installed to communicate a promotion, an event, or a novelty. Segmentable by level or store.

Geolocated push

Activate automatic notifications when the customer approaches one of your stores. Configure the radius and the message — the wallet's geofencing technology executes it at no additional cost.

Push history · latest notifications
+120 points added
Purchase in Madrid store · €87.40
now
Gold Level reached!
Your points are worth double from today
5 min
You are near your store
2x points today · Salamanca Store
yesterday
94%
Delivery rate
↑ vs email
28%
Average CTR
↑ vs app notif.

Why wallet and not a proprietary app or a plastic card

Each channel has its place, but for most loyalty programs the wallet card is the option with the best ratio between adoption cost, engagement, and customer value.

Proprietary loyalty app

"We need our own app"

A proprietary app gives total control but requires a significant development investment, continuous maintenance, and the biggest hurdle of all: getting the customer to download and install it.

Very low download rate (less than 20% of customers)
High development and maintenance cost
Requires frequent updates in App Store and Google Play
Customer must explicitly accept notification permissions
VS
Wallet Card (Omniwallet)

"The card in the customer's wallet"

No proprietary development, no app store, no download friction. The customer adds the card in one click and has a direct, persistent, and updatable channel in the wallet they already use daily.

Much higher adoption rate — one click from email or QR
No development or maintenance of proprietary app