Verified data · August 1, 2026
Wapping and Omniwallet play in the same field: CDP and omnichannel loyalty for Spanish retail. The difference is not in the ambition of the product, it's in how you get to it: one is bought as a project, after a demo and a custom proposal. The other you have up and running this week with the pricing in hand.
The figure on the right is not ours: Wapping's own blog places the typical time for a point-of-sale integration at 4 to 12 weeks, and presents it as a virtue compared to the 8 to 18 month cycles of the enterprise world. They are right in that comparison. This is the other one.
Swipe to see the full timeline
Comparative timeline, non-linear scale
And before that timeline there is another door. On Wapping's website there is no pricing, no plans, no calculator, no free plan: the entry point is to request a demo, and the price is built later based on your number of customers and points of sale. With Omniwallet you open the calculator, see the four plans with their amount and the cent per extra operation, and you set up the entire program for free before deciding anything.
We acknowledge the parts where we agree, which is broad: omnichannel CDP, single customer identification, points and cashback, coupons, segmentation, card in Apple and Google Wallet, WhatsApp, and reports. The interesting part is in the rest.
Four plans with their price on the web, from 0 to 399 €, and the cent per extra activity also published, with an open calculator. You can take a fixed budget to your board without having talked to any sales rep.
No prior processThe Freemium plan gives you 100 activities a month, free forever and with all the features of the Advanced plan. You configure the rules, design the card, test the workflows, and show it to your team with real screenshots, not a sales demo.
No ticking clockShopify, WooCommerce, PrestaShop, Magento 2, and BigCommerce, plus Ágora, Stockagile, a3innuva, and stm at the checkout, activatable from the dashboard on the same day and with no limit on how many you use at once.
18 native connectorsPhysical rewards with stock, SKU, and attributes, gift cards from major brands, dynamic coupons, and redemption management with statuses and home delivery, all published on your own domain and with your brand.
Reward logistics includedClassifies your base into seven segments —Champions, Loyal, Promising, New, At Risk, Hibernating, and Lost— with mean and median LTV, seasonal heatmap, retention, and churn, and an AI-generated narrative analysis of those numbers.
7 exportable segmentsCross-references the web sessions of each identified customer with their in-store purchases to know which physical sale comes from which online campaign, with a breakdown of how many days pass between the last visit and the purchase. That ROAS isn't reported by Meta or Google.
Online → storeNode editor with conditions, loops, calculations, and transaction queries, with 16 ready templates. Configurable lucky roulettes with prizes and limits. And coupons that are generated in your store at the time of redemption.
Marketing operates aloneSocial Points hands out points for following you on Instagram, TikTok, X, Facebook, or YouTube, and for leaving a Google review. And Strava integration converts kilometers, minutes, and elevation into points, with sports challenges and anti-fraud blocking.
Out-of-the-box loyaltyLoyalty Master is our artificial intelligence agent and lives inside your account. It has access to everything in it —audiences, points program, Loyalty Market, communications, campaigns, channels, and analytics— and turns any of those data points into answers, reports, and actions. Instead of browsing dashboards, you type what you need.
Give me the 30 customers with the highest churn risk and export them to CSV
I have cross-referenced recency, frequency, and value over the last 12 months. They are 30 customers with 18,420 € of accumulated CLV and an average of 147 days without purchasing. 22 are in the At Risk segment and 8 in Hibernating. at-risk-customers.csv
Set up a reactivation campaign for that group with 300 bonus points
Campaign created as a draft: rule returning customer, action add 300 points, and push to wallet card upon accreditation. I have limited it to one execution per customer. Review it and activate it whenever you want. Campaign in draft
Everything on this list was released this year and is already in production, inside the plan, and with a known price. If you saw an Omniwallet demo six months ago, this is what you are missing.
Rule and action engine: nine purchase conditions, point balance, tier or date; and actions for points, product, coupon, email, push, webhook, or segment change. With tier groups so each customer receives only the best reward.
Named audiences that are filled manually or via CSV and are used as triggers or conditions inside workflows. Each segment shows which automations it is participating in.
Eight field types with validations, required flags, uniqueness, and regex, in four languages. With a stable slug to consume them from the API and use them as a segmentation criterion.
Classifies the base into Champions, Loyal, Promising, New, At Risk, Hibernating, and Lost, with mean and median LTV, seasonal heatmap, retention, and churn. Each segment can be exported with one click.
Revenue concentration via Pareto, CLV distribution, frequently bought together, sales velocity changes, dead stock, category affinity, and suggested free shipping threshold.
Nominative sessions per customer, conversion funnel, and automatic detection of the "research online, purchase offline" pattern, attributing those physical revenues to the campaign that originated them.
Points for following your brand on Instagram, TikTok, X, Facebook, and YouTube, or for leaving a Google review. Each network with its own points and URL.
The customer connects their account via OAuth and their kilometers, moving time, and elevation gain are converted into points. With sports challenges, daily limits, and automatic blocking of suspicious activities.
The discount code is generated in your store at the time of redemption, with a fixed amount, percentage, buy X get Y, free shipping, or free product. It refunds points if the customer doesn't use it.
Both platforms end up solving the same problem. The difference is in the first month: in one, a sales process and a project are opened, and in the other, an account is opened.
According to what their website publishes today: no pricing, no plans, and no open registration.
Self-service signup
Everything on this list can be done this afternoon, without a credit card.
Both platforms connect with the ecommerce site and the checkout. The difference is who does the work and when: a catalog of ready connectors that are turned on from the dashboard, or a coordinated integration within the project.
The consequence is one of timeline and autonomy. If your store runs on PrestaShop and your checkout uses Ágora, with us it's two plugins you turn on this afternoon. And if next month you add a new channel, you connect it yourself without opening a ticket or renegotiating the scope of anything.
We are not going to estimate what Wapping costs, because they do not publish any figures and any number we put here would be made up. What we can do is show ours in full, calculated with the public rate and without negotiating anything.
Any operation that adds or subtracts points: a purchase, a redemption, birthday points, a review, a roulette spin. As a reference, your total activities roughly equal your monthly orders multiplied by 1.3. Registered customers are not factored into the calculation: you only get billed for what moves.
Omniwallet prices in euros, excluding VAT. Wapping does not publish rates: access to their platform starts by requesting a demo.
See plans and pricing calculator
Comparison with what Wapping documents today on their website and their blog. Where there is no public information, we say so.
| Feature | Omniwallet |
WAPPINGWapping |
|---|---|---|
| Access model | ||
| Pricing published on the website | 4 plans and cent per activity | |
| Open pricing calculator | ||
| Permanent free plan | 100 activities with everything in Advanced | |
| Self-service signup and setup | no prior sales process | Demo and custom proposal |
| Time to production | Days | 4–12 weeks according to their blog |
| Billing without counting registered customers | only activity | No public data |
| Customer Channel | ||
| Pass in Apple Wallet and Google Wallet | from Starter, 39 € | |
| Push to lock screen from the pass | unlimited | No public data |
| Proximity push notification near store | No public data | |
| Checkout identification via QR and NFC | ||
| Signup and communication via WhatsApp | ||
| Transactional email with your own SMTP | No public data | |
| Program plugin on the online store | 3 layouts and 4 triggers | Custom integration |
| Loyalty Program | ||
| Points, tiers, and cashback | ||
| Coupons and gift cards | ||
| Referral program | No public data | |
| Digital stamps | No public data | |
| Points expiration with exceptions by tier | No public data | |
| Blocked points with delayed activation | No public data | |
| Social Points: social media and Google reviews | 6 channels | |
| Points for sports activities (Strava) | ||
| OmniCodex: unique code validation in FMCG | ||
| Automation and AI | ||
| Visual workflows with conditions, loops, and calculations | unlimited · 16 templates | No public data |
| Campaign engine with rules and actions | ||
| Gamification: lucky roulettes with configurable prizes | No public data | |
| Dynamic coupons generated in ecommerce | beta · 4 platforms | No public data |
| AI assistant that acts on the account | Loyalty Master Plus and Advanced | |
| On-demand reports requested in natural language | ||
| Campaign and workflow creation via conversation | ||
| Rewards Catalog | ||
| Physical rewards with stock, SKU, and attributes | No public data | |
| Gift cards from major brands in the catalog | No public data | |
| Redemption management with statuses and home delivery | No public data | |
| Public catalog with custom domain | No public data | |
| Analytics and Data | ||
| CDP with unified online and in-store profile | ||
| Reusable audience segments in automations | ||
| Custom extra fields with validations | 8 field types | No public data |
| Program reports | 7 reports | |
| RFM Report with 7 segments and AI reading | No public data | |
| Commerce Report: Pareto, CLV, frequently bought together | No public data | |
| Journeys and ROPO attribution | No public data | |
| Exportable transaction history | No public data | |
| Platforms and integrations | ||
| Ecommerce connectors ready from the dashboard | Shopify, Woo, Presta, Magento, BigCommerce | Integration within the project |
| Spanish POS and ERP connectors ready from the dashboard | Ágora, Stockagile, a3innuva, stm | Integration within the project |
| Simultaneous active integrations | No limit | According to contract scope |
| REST API, webhooks, and scoped keys | on all plans | API and SDK |
Our full pricing is on the website and the free plan lets you build the program before spending a single euro. And if you already have a running program, we import your base with their points, connect your POS, and distribute the card to all your customers without interrupting service.
Wapping data taken from wappingweb.com on August 1, 2026, primarily from their platform pages and their blog. The 4 to 12 week timeframe is what the company itself publishes for a point-of-sale integration.
Wapping does not publish rates or offer open registration: access begins by requesting a demo. Omniwallet prices are in euros, excluding VAT.
If you spot anything outdated or incorrect, write to us and we'll fix it.
