Use Case
Turn new visitors into engaged customers with a strategy that rewards social participation and builds credibility from the first contact
From the first visit to the first purchase, each step is designed to maximize engagement and conversion
When a user visits your website for the first time, an attractive popup appears informing them: "Sign up now and earn 100 welcome points!"
The registration is simple and quick. The user already starts with points without having spent anything.
+100 pointsImmediately after registration, the user receives a welcome email proposing: "Help us grow. Write a review on Google and earn 200 more points"
The email includes a striking button: "Go to write my review" that takes them to a specific landing page.
+200 potential pointsThe landing is simple but effective:
• Direct link to your Google My Business
• Clear instructions on how to write the review
• Form to paste the link of their review
• Submit button: "Claim my 200 points"
Through a workflow in your marketing automation tool (Connectif, Klaviyo, Sales Manago...) combined with OmniWallet:
• Option A: AI validation that verifies the link is real and the review exists
• Option B: Manual validation (simpler, without AI)
• Option C: Automatic granting with subsequent validation
The same system applies for:
• Follow on Instagram: +50 points
• Share on Facebook: +50 points
• Subscribe to newsletter: +30 points
• Product review: +100 points per review
The user has accumulated 630 points without spending anything. Now they see that:
• They can redeem a €5 voucher for 1000 points
• They are only 370 points short
• If they purchase for €37 (with ratio €1 = 10pts), they reach 1000 points!
Result: First purchase of €37 to obtain their €5 voucher. You have acquired a customer with a high probability of repeat purchase.
First conversionThe art of designing the exact number of points to maximize conversion without sacrificing margin
Why this strategy works: applied consumer psychology principles
People value more what they already own. By giving points immediately, the user feels they "have something to lose" if they don't use it. The 630 accumulated points create a psychological anchor that drives them to complete the journey.
Being 63% of the way to completing a goal generates a drive to finish it. It's the same principle behind progress bars. "I only need 370 more points for my reward" is much more motivating than starting from zero.
The brand has "given" you free points just for signing up. This initial gift activates the principle of reciprocity: the user feels a subconscious need to reciprocate, usually through a purchase.
Accumulating points activates the same reward centers in the brain as video games. Each completed action (review, follow, etc.) gives a small dose of dopamine that keeps the user engaged.
Each small action (registration, review, follow) increases the user's commitment to the brand. The more actions completed, the higher the probability of final conversion. It's the "foot-in-the-door" effect.
Having "worked" for their points (writing reviews, following on social media), the user perceives these points as valuable. It's not free money, it's an "earned" reward that deserves to be used.
OmniWallet roulettes add an element of surprise and additional gamification
100% customizable roulettes with prizes defined by you
After registration, the user can spin a roulette with prizes of 50-500 extra points. Generates immediate excitement and increases perceived value.
After leaving a review on Google, in addition to the promised 200 points, offer a roulette spin. They can win between 0-100 additional points.
Upon completing their first purchase, the customer spins a special roulette with bigger prizes: 5-20% discounts for their next purchase or multiplied points.
How to implement this strategy with marketing automation tools
1. Webhook receives form data
2. Validates the review link (regex + API)
3. If valid, calls OmniWallet API to add points
4. Sends confirmation email
5. Optional: AI validation to detect spam
Use GPT-4 or Claude to:
• Verify the link is legitimate
• Analyze if the review is genuine (not spam)
• Detect abuse patterns
• Classify the sentiment of the review
Measure the impact:
• Conversion rate registration → review
• Conversion rate review → first purchase
• CAC (customer acquisition cost) vs CLV
• ROI of points awarded vs sales generated
Security measures:
• Limit reviews per user (1-2)
• Cooldown between actions (24-48h)
• Verification of real email
• Blacklist of temporary domains
Adjust the strategy in real-time:
• Vary points according to the time of year
• Offer more points to inactive users
• Personalize rewards based on history
• Continuous A/B testing of values
Real results from clients who have implemented this strategy
Of registrations complete at least 1 social action
Of users who leave a review purchase within 7 days
Reduction in CAC vs traditional paid channels
New reviews on Google in 3 months
Users who complete social actions are 3.2x more likely to become repeat customers than those who only register.
Each authentic review increases the page's conversion rate by 4-8%. 50 reviews can mean +200% organic conversions.
The cost of "buying" a review with points (equivalent to €2) generates an average return of €47 in direct purchases + long-term SEO value.
Turn visitors into engaged customers from day one
Schedule a DemoOr write to us at info@omniwallet.net
