Sales Manago

The integration between Omniwallet and SALESmanago allows for the unification of the loyalty strategy with advanced marketing automation, connecting data, events, and rewards in real time.

Thanks to this integration, the loyalty program information is no longer a silo and becomes an active part of campaigns, automations, and personalized communications.

What does this integration allow?

With Omniwallet + SALESmanago, it is possible to:

• Register new customers in the loyalty program from SALESmanago.

• Send the digital wallet card (Apple Wallet and Google Wallet) from SALESmanago.

• Record purchases in SALESmanago and send them to Omniwallet for automatic point allocation.

• Synchronize the customer's point balance in real time.

• Notify SALESmanago through events when points are added or deducted.

• Execute actions from SALESmanago to add or deduct points in Omniwallet.

• Connect Omniwallet with other systems like Connectif within the CRM ecosystem.

A bidirectional data flow

This integration is not just about sending information in one direction:

• SALESmanago informs Omniwallet of registrations, purchases, and actions.

• Omniwallet returns to SALESmanago:

  • updated points

  • customer identifiers

  • download links for the card

  • redemption events

This enables 100% personalized campaigns, based on the actual value of the customer.

Key business benefits

• Fully integrated loyalty strategies within the CRM.

• Advanced segmentations based on points and actual behavior.

• Automated rewards without manual intervention.

• Improved engagement and purchase recurrence.

• Consistent and measurable omnichannel experience.

Common use cases

• Welcome emails with the wallet card included.

• Automated campaigns based on point balance.

• Rewards for behavior (purchases, dates, products).

• Automatic communication after point redemptions.

• Periodic reminders of the available balance.