Dataslayer

The integration between Omniwallet and DataSlayer allows converting loyalty program data into clear, visual, and actionable information, accessible from Looker Studio and easily combinable with the rest of the business's digital ecosystem.

Thanks to this integration, loyalty stops being a “black box” and can be measured with the same level of detail as any other marketing or sales lever.

What is this integration for?

This integration serves to analyze, measure, and optimize the loyalty program, transforming Omniwallet's operational data (customers, points, transactions, redemptions) into comprehensible dashboards for business, marketing, and management.

DataSlayer acts as a data bridge, while Looker Studio becomes the loyalty dashboard.

What do you achieve by integrating Omniwallet with DataSlayer?

1. Total visibility of the loyalty program

• Centralized access to all Omniwallet data.

• Real-time tracking of program growth.

• Clear view of customer activity and rewards.

The loyalty program stops being operational and becomes strategic.

2. Real measurement of loyalty impact

• Analysis of points generated vs points redeemed.

• Evaluation of actual reward usage.

• Identification of active, inactive, and recurring customers.

This allows understanding what works and what doesn’t within the program.

3. Dashboards tailored to each profile

• Executive dashboards for management.

• Operational panels for marketing and CRM.

• Tracking reports for sales or retail teams.

Each team accesses only the information they need, in real time.

4. Integration of loyalty with the rest of the business

One of the great values of DataSlayer is the ability to cross Omniwallet data with other sources, such as:

• eCommerce platforms

• CRMs

• Google Ads and Meta Ads

• Analytics tools

This allows answering key questions such as:

• Do loyal customers buy more?

• Which campaigns generate higher value customers?

• What is the actual ROI of the loyalty program?

5. Automation of reporting

• Elimination of manual reports.

• Automatic data updates.

• Always access to updated information.

Reporting stops being a one-time process and becomes a continuous system.

6. Continuous improvement based on data

• Identification of behavior patterns.

• Optimization of points and rewards rules.

• Adjustment of campaigns based on actual program usage.

Loyalty evolves iteratively and based on evidence.

Common KPIs analyzed

With this integration, it is common to measure indicators such as:

• Total number of loyal customers.

• Active customers per period.

• Points redemption ratio.

• Evolution of points generated.

• Average value of loyalty customers.

• Impact of loyalty on recurrence and sales.

Final result

With the integration between Omniwallet and DataSlayer:

• The loyalty program becomes measurable and transparent.

• Loyalty data is integrated into decision-making.

• Marketing, sales, and management speak the same language.

• Loyalty shifts from being a cost to a strategic asset of the business.