Connectif

The integration between Connectif and Omniwallet allows unifying marketing automation with advanced loyalty management in a single flow, connecting behavior, purchases, and rewards in real time.

Thanks to this integration, the loyalty program stops being an isolated system and becomes an active part of the campaigns, segmentations, and workflows executed from Connectif.

What is this integration for?

This integration serves to activate loyalty as another engine of marketing automation, allowing each customer action (purchase, registration, interaction, or event) to have a direct impact on their points balance, rewards, and personalized experience.

Connectif is responsible for orchestrating actions and communications, while Omniwallet manages all the logic of points, cards, rewards, and traceability.

What is achieved by integrating Connectif with Omniwallet?

1. Loyalty based on real behavior

• Points are automatically assigned based on actual purchases and actions.

• The customer accumulates benefits without friction or manual processes.

• Loyalty is based on data, not on static rules.

2. Customer registration and loyalty synchronized

• New contacts can be automatically registered in the loyalty program.

• Registration in Connectif and Omniwallet occurs in a coordinated manner.

• Duplication of systems and records is eliminated.

3. Integrated wallet card in communication

• Connectif can send the digital card (Apple Wallet and Google Wallet) within its campaigns.

• The customer receives their card at the right moment in the customer journey.

• The card becomes another channel for continuous relationship.

4. Points always updated in real time

• Connectif receives the updated points balance of each customer.

• Campaigns can be personalized based on available points, thresholds, or balance changes.

• The customer always sees consistent information across all channels.

5. Total automation of rewards

• It is possible to add or subtract points from Connectif workflows.

• Specific actions can be rewarded (forms, special dates, recurrence, etc.).

• Loyalty becomes a dynamic and actionable tool.

6. More relevant and personalized communication

• Emails, messages, and campaigns based on real points.

• Automatic reminders of available balance.

• Contextual messages after a purchase or a redemption.

A bidirectional integration

The key to this integration is that data flows in both directions:

• Connectif → Omniwallet
  Customer registrations, purchases, actions, and events.

• Omniwallet → Connectif
  Updated points, identifiers, card links, and redemption events.

This allows building coherent omnichannel experiences, where marketing and loyalty work aligned.

Common use cases

• Welcome emails with wallet card included.

• Segmented campaigns by points balance.

• Automation of rewards based on behavior.

• Communication after reaching points thresholds.

• Advanced recurrence and retention strategies.

Final result

With the integration between Connectif and Omniwallet:

• Connectif becomes the brain of communication and automation.

• Omniwallet acts as the loyalty engine.

• The customer experiences a personalized, continuous, and frictionless experience.

• The business obtains unified, measurable, and value-oriented data.
  
  Visit our Complete Guide for the integration between Connectif and Omniwallet