Plus
Customer segmentation
Omniwallet allows you to create customer segments based on behavior, purchases, and demographic data.
Allows you to create customer segments based on behavioral, transactional, and demographic criteria: purchase frequency, favorite brands, predominant channel (online/offline), level in the program, date of last activity, average amount, products purchased, etc. The segments are automatically updated and can be used as conditions in campaigns, push notifications, and differentiated point rules.