Loyalty Analytics is the integrated analytics module in Omniwallet that allows real-time visualization of the status and performance of the loyalty program.
From the platform itself, clear and actionable reports are accessible with the main KPIs of the program, providing an immediate view of:
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Evolution of registered customers.
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Points generated and redeemed.
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Program activity.
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Impact on recurrence and behavior.
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Performance of active campaigns or mechanics.
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Distribution by levels or segments.
The goal is to provide a quick reading of the project's status at any moment, without the need for external tools or manual analysis.
Integration with BI tools
For more advanced environments, Omniwallet allows exporting and synchronizing data with specialized Business Intelligence platforms.
Thanks to integrations like DataSlayer, program data can be sent in a structured and organized manner to tools like Looker Studio or other BI environments, enabling:
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Cross-referencing with sales, ERP, or CRM data.
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Predictive models.
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Custom dashboards.
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In-depth cohort and behavior analysis.
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Advanced corporate reporting.
In summary
Loyalty Analytics combines:
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Quick and operational vision within Omniwallet, for daily management.
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External advanced analysis capability, for corporate or strategic environments.
In this way, the loyalty program ceases to be an isolated mechanic and becomes a structured source of data for decision-making.