Gamification

Omniwallet incorporates an advanced gamification system through prize wheels, designed to increase interaction, engagement, and customer recurrence in a controlled manner and fully integrated with the loyalty strategy.

The wheels allow for the transformation of everyday actions (purchasing, registering, participating in a campaign, returning after a period of inactivity, etc.) into playful experiences, always maintaining control over the economic impact and customer behavior.

From the Omniwallet dashboard, brands can fully configure and customize each wheel, without the need for technical development:

Configuration and control

• Activate or deactivate wheels within specific date ranges.

• Define participation limits (maximum plays, daily, weekly resets, etc.).

• Establish whether the wheel is free or has a “cost” in points.

• Control the frequency with which a customer can play.

Design and customization

• Complete visual customization: colors, fonts, texts, indicators, and image of the wheel.

• Total adaptation to the brand's visual identity.

• Real-time preview to validate the final experience.

Prizes and results
Each segment of the wheel can be configured to award:

• Loyalty points, in variable amounts.

• Loyalty Market prizes, including:

  • Physical products.

  • Digital products.

  • Coupons or coupon pools.

  • Gift cards from major brands integrated into the platform.

This allows for the combination of immediate rewards with high perceived value prizes, significantly increasing user motivation.

Integration with the Omniwallet ecosystem
The wheels do not operate in isolation. They are fully integrated with:

• The workflows and automations, which can be activated after specific events (registration, purchase, point accumulation, leveling up, etc.).

• The level system, allowing for exclusive wheels or better odds for certain user levels.

• The Loyalty Market, ensuring automatic and frictionless management of prizes.

• The push notifications, to communicate invitations to play, prizes won, or reminders.

Thanks to this integration, gamification ceases to be a mere visual element and becomes a strategic tool, capable of:

• Incentivizing specific actions.

• Reactivating inactive customers.

• Increasing purchase frequency.

• Improving the perceived value of the loyalty program.

The result is a gamification experience measurable, controlled, and scalable, where each spin of the wheel responds to a clear business objective and is part of a coherent omnichannel strategy.