Push notifications have become the most direct and effective communication channel to reactivate your customers, far surpassing the open rates of traditional email marketing. By reaching directly to the user's lock screen, they ensure immediate visibility and avoid the spam folder. Discover how to strategically use these messages to recover abandoned carts, launch personalized flash offers, and communicate rewards, turning every mobile alert into an instant sales opportunity and drastically increasing your conversion rate.
The main goal for an eCommerce is to offer its products and services to as many people as possible. Nowadays, there are different tools that make this possible, from OmniWallet we will use this article to focus on one of them. We will specifically refer to the sending of push notifications.
Many times we believe that satisfaction and loyalty are two concepts that go hand in hand. However, although a loyal customer is always a satisfied customer, it does not mean that their satisfaction will make them repeat their purchases with us. For this reason, and some others like competition, meeting customer needs may not be enough; we must create unique experiences that make them come back.
The ideal solution to this problem is to achieve thorough personalization that lasts throughout the purchasing process. By implementing push notifications in our strategy, we can achieve this. Addressing the doubts that arise for customers about our products with a simple notification on their mobile devices will facilitate an increase in conversion.
Studies have shown the importance that this mobile push notification tool can have for eCommerce. These will fundamentally serve to capture customers and convert them into potential buyers. Additionally, we will be fostering a bond of loyalty between the customer and the brand.
Advantages of using push notifications
Having this tool will help us in different areas, such as;- With them, we can expand the reach of marketing campaigns through an additional communication channel. Likewise, the part of the audience that does not want to receive emails may still want to subscribe to push notifications.
- They will allow us to personalize communication with the customer in a more convenient and effective channel, limiting the flow of news. This reduces the wear and tear on the customer base.
- The combination of different communication channels creates various chains of interaction with customers.
- All necessary communication channels are available from a single interface. This will save us time, as it will not be necessary to change context and work on different personal accounts.
- All user information is stored and will help us segment our customers more precisely.
- Creating cascading emails using personalization and segmentation technologies helps expand the reach of news while maximizing conversion.
- Subscriber data. Gender, age, city…
- Date of birth.
- Campaign activity, based on how users have interacted with the sending of newsletters or push notifications.
- Interests in the category of products on the website.
How to make a push notification effective?
For a push notification to be effective, we must consider the following three aspects:Personalization
The more we tailor a notification to the customer's interests, the greater active response it will receive. Let’s take advantage of all the information we have about our audience. Knowing who they are, what their preferences are, and what they are interested in will allow us to deliver that information when they need it. An appropriate way to regain customer attention is to send a push reminder after a couple of days. In it, we will remind them that they still have time to acquire a certain product or service they were looking at.Relevance
It is important to combine several factors at once: timely notification, proper segmentation, and relevance of the offer. We should not tell them something they already know; we must offer something they need and do so at the right moment.Frequency and sending times
Paying attention to frequency and sending times is very relevant. It is not about sending push notifications daily or at certain hours. Most of the time, mobile devices are not on silent mode, and sending a notification late at night may annoy them more than please them. To avoid that risk, we must be cautious and aware of our customers' schedules.Creating a message center
For those customers who are not subscribed to notifications and therefore do not receive messages, a section can be created within the platform. This section will be dedicated solely and exclusively to push notifications in which the customer will receive messages even if they are not subscribed to them.Conclusion
From OmniWallet we recommend that to avoid the deactivation of push notifications, you be content and insightful, avoiding annoying customers. It will be sufficient if we send push notifications with timely, relevant, personalized messages that provide information of interest.
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