Segments allow you to group contacts according to specific criteria to work with them strategically.
A segment is not a fixed list, but a dynamic view of your customer base based on rules.
Segments are used to:
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Create personalized campaigns
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Send segmented communications
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Analyze customer behavior
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Identify VIP, inactive, or new customers
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Automate actions in workflows
Every segment is built from contacts and their data (points, level, activity, dates, etc.).