Push notifications in Omniwallet allow you to communicate directly with your users through personalized messages sent to the mobile device where they have installed their digital card. This functionality enhances the customer experience and strengthens the relationship with your brand.
What is it for?
You can use push notifications to:
- Inform the user when points are assigned.
- Communicate promotions, news, or reminders.
- Generate a direct and automated post-purchase experience.
Available notification types
1. Push notification for points addition
It is automatically triggered when points are added to a user (for example, after a purchase).
Personalized message: You can draft the message text using dynamic variables.
Available variables:
User name: insert the contact's name. Example: {name}
New points: shows the amount of newly added points.
Total points: shows the user's total accumulated points.
Language selector: You can configure the message in different languages.
2. Push notification for points deduction
It is automatically triggered when points are deducted from a user (for example, after a redemption).
Personalized message: You can draft the message text using dynamic variables.
Available variables:
User name: insert the contact's name. Example: {name}
New points: shows the amount of newly deducted points.
Total points: shows the user's total accumulated points.
Language selector: You can configure the message in different languages.
3. Mass push notification
Allows you to send a message to all users who have the digital card active.
Limit: Up to 3 notifications per day.
Free text: Write the content of the message and click Send.
It can be used to announce campaigns, important changes, or urgent promotions.
📌 These notifications do not include dynamic variables. They are sent identically to your entire active base.
Recommendations
Use brief and clear messages, with a friendly language.
Do not abuse mass notifications to avoid blocks or uninstalls.
Combine this functionality with your loyalty rules to keep the user engaged with the program.