Before starting, it is important to understand the pillars of the system:
1. Point Accumulation
Customers earn points when they perform an action:
-
Purchase
-
Sign up
-
Participate in a campaign
-
Be referred (if the program is active)
-
Manual actions from the dashboard
2. Point Redemption
Points can be used for:
-
Physical prizes from the catalog
Digital prizes
-
Discount coupons
Gift cards from over 30 partner brands (El Corte Inglés, Amazon, Netflix, Adidas, Zalando, etc)
-
Exclusive benefits
3. Digital Card
Each customer automatically receives a digital card valid for:
-
Apple Wallet
-
Google Wallet
The card displays:
-
Customer data (Name and loyalty level)
-
Points balance
-
QR code for in-store identification
-
Automatic push notifications
4. Omnichannel
Omniwallet synchronizes:
-
Online purchases
-
In-store purchases
-
Redemptions in both channels
-
Activations through campaigns
-
API or external system data
Everything is unified into a single profile per customer.