How to integrate Omniwallet with Dataslayer

What is this integration for?

The integration between Omniwallet and DataSlayer allows you to extract loyalty data (customers, points, transactions, rewards, etc.) and bring it to analysis and visualization tools.

This achieves:

• Measuring the real impact of the loyalty program.

• Analyzing customer behavior and recurrence.

• Creating executive and operational dashboards.

• Unifying loyalty data with other sources (Ads, CRM, eCommerce).

Prerequisites

Before you start, make sure you have:

• An active account on Omniwallet.

• An Omniwallet API Token.

• An active account on DataSlayer.

• Access to Looker Studio.

Step 1. Obtain the Omniwallet API Token

1. Access the Omniwallet administration panel.

2. Go to Integrations → API.

3. Create an API Token.

4. Save the token, as you will need it to authenticate the connection with DataSlayer.

Step 2. Connect Omniwallet in DataSlayer

1. Access your DataSlayer account.

2. Go to the Connectors section.

3. Select the Omniwallet connector.

4. Enter the connection details:

   • Omniwallet API Token

   • Subdomain of your Omniwallet account

5. Save the configuration and validate the connection.

If the connection is correct, DataSlayer will be able to access the data from your Omniwallet account.

Step 3. Select Omniwallet data

Once the connector is connected, you can choose what information to import, such as:

• Customers from the loyalty program.

• Accumulated and redeemed points.

• Transactions and purchases.

• Rewards and redemptions.

• Activity of the loyalty program.

This data will load dynamically and can be updated automatically.

Step 4. Create a dashboard in Looker Studio

4.1 Create a new data source

1. Access Looker Studio.

2. Click on Create → Data Source.

3. Select DataSlayer as the connector.

4. Choose the previously configured Omniwallet connector.

5. Connect the data source to the report.

4.2 Build the dashboard

With the data source connected, you can start creating visualizations such as:

• Total number of loyal customers.

• Evolution of points generated and redeemed.

• Points redemption ratio.

• Active vs inactive customers.

• Impact of loyalty on sales and recurrence.

You can combine this data with other sources (Google Ads, Meta Ads, CRM, eCommerce, etc.) within the same dashboard.

Data update and maintenance

• DataSlayer allows you to automatically update the data.

• You can schedule periodic refreshes.

• Looker Studio dashboards will always display updated information.

This eliminates the need for manual exports or static reports.

Common KPIs for Omniwallet dashboards

Some key indicators that are usually analyzed:

• Total customers in the program.

• Monthly active customers.

• Points generated vs points redeemed.

• Average value per loyal customer.

• Purchase frequency of loyalty customers.

• ROI of the loyalty program.

Final result

With the integration between Omniwallet, DataSlayer, and Looker Studio:

• Loyalty data is no longer isolated.

• A clear and actionable view of loyalty is obtained.

• The team can make data-driven decisions.

• The loyalty program becomes a measurable business asset.